Skip navigation
Wingstop names Doug Willmarth CMO

Wingstop names Doug Willmarth CMO

Wingstop Restaurants Inc. has named Doug Willmarth chief marketing officer, the company said Thursday.

Willmarth succeeds Andy Howard at the fast-casual chain.

Most recently, Willmarth served as chief marketing officer for Dallas-based Rave Cinemas. He has held senior marketing positions with Pizza Hut, Frito Lay, Brinker International and Kraft Foods.

“Doug has a proven track record of driving growth and building brands,” said Charlie Morrison, president and chief executive of Richardson, Texas-based Wingstop. “His leadership, world-class marketing experience and passion for the restaurant industry are the perfect fit for Wingstop.”

The 550-unit chain, which reached nine consecutive years of same-store sales increases in December, opened 57 new restaurants in 2012.

Wingstop is a division of Atlanta-based private-equity firm Roark Capital Group.

This article has been revised to reflect the following correction:

Correction: February 14, 2013
Because of an editing error, an earlier version of this article incorrectly characterized Wingstop as a casual-dining chain. It is a fast-casual chain.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.