Steve Seyferth has been promoted to senior vice president and chief experience officer of Marco’s Franchising LLC., the parent company of Marco’s Pizza, the company said Monday. Previously he was the chain’s vice president and chief marketing officer.
In his new role, Seyferth’s responsibilities extend to “every aspect of the customer journey for the Marco’s brand,” according to a release announcing his promotion.
That includes continued oversight of marketing as well as working with operations management “to ensure customer-centric focus that will explore new sales channels and enhance Marco’s current experiences.”
The Toledo, Ohio-based company’s president and chief operating officer, Tony Libardi, praised Seyferth for his enthusiasm and leadership skills.
"Steve is a strong leader who exudes passion and embraces 'what's next' when it comes to consumer trends and behaviors," Libardi said in a statement. "We're excited to leverage his marketing and advertising expertise, proven performance, and pursuit of innovative ways to connect with customers. He knows what it takes to deliver a great guest experience which will help grow our great brand."
Seyferth has more than 30 years’ experience in marketing, including working at media agencies that represented brands such as Domino’s, General Mills, Kraft, Coors, Gatorade and Ford Motor Company. As CMO of Marco’s he launched the first national marketing campaign for the chain, which now has more than 900 units, more than 95% of which are franchised.
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