Dickey's Barbecue Restaurants Inc. has promoted Diana LaRocca to the newly created position of chief marketing officer, the company said Friday.
LaRocca most recently served as vice president of marketing for Dallas-based Dickey’s. A company spokeswoman said the new CMO title was created to complement the existing chief brand officer position at the company
“We know [LaRocca] is the right fit to fulfill the role of CMO, and we look forward to her lending her talents in creating innovative and effective campaigns," Roland Dickey Jr., Dickey’s CEO, said in a statement.
In her new role, Diana will oversee the barbecue brand’s research, digital media, communications and the company’s recently expanded local-store marketing department.
Prior to Dickey’s, LaRocca served in leadership roles directing marketing, communications and training for Capital One, Legacy Texas Bank and Guaranty Bank.
“This is an exciting time for the fast-casual industry, and especially for Dickey's, as the chain continues to rapidly expand,” LaRocca said in a statement.
Dickey’s, founded in 1941, has about 520 locations in 43 states.