On The Border Mexican Grill & Cantina has named Ashley Zickefoose chief marketing officer, effective Sept. 8. She replaces Gerald Mann, who resigned in May.
She will be responsible for overall brand management, planning and strategy, advertising and public relations initiatives, research & development and innovation. She will report directly to On The Border president Ward Whitworth.
Zickefoose most recently was principal of BES Consulting Group, a brand strategy agency, and previously she has held executive positions at Kraft Foods, Pizza Hut and Dallas-based retailer Sleep Experts.
“Ashley is a proven marketing and business leader across several industries. Her diverse wealth of experience in brand strategy makes her the right choice for On The Border,” Whitworth said in a press release, “Her positive energy, high accountability and strong focus on delivering results make her a great addition to the OTB team.”
Zickefoose has an MBA from the University of Chicago Booth School of Business and a degree from Texas A&M University.
“I have great respect and admiration for On The Border and embrace the opportunity to create new and innovative ways to invigorate OTB, a true category leader,” Zickefoose said. “I’ve been a big fan of the brand for a long time and am excited to take this concept to even greater heights.”
Dallas-based On The Border is a 150-unit chain owned by Border Holdings, LLC.
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