Black Bear Diner, a fast-growing family-dining brand based in Northern California, has hired Joe Adney as chief marketing officer and Camille Chavez as VP of training and development.
Adney will report to Black Bear Diner president Anita Adams and Chavez will report to chief people officer Tammy Johns.
“As we continue to expand our diner count, strengthen our leadership team, and introduce Black Bear Diner across the country, we know that Joe and Camille’s expertise will be incredibly valuable in upholding our exceptional performance, brand values, and people-first culture,” said Adams in a statement.
Adney comes to Black Bear after leading marketing efforts at led marketing efforts for Bob Evans Farms, IHOP, Baskin-Robbins USA and Shari’s Management Corporation.
“Black Bear Diner is a unique, authentic brand that extends genuine hospitality and truly delicious food to its guests, and I’m thrilled to have the opportunity to refine and strengthen our message and mission to more guests nationwide,” said Adney in the statement. “I look forward to working alongside the company’s incredible leadership team as we work to amplify the brand and grow its footprint.”
Chavez comes from another family dining brand— Farmer Boys Foods.
“I could not be more excited to join the Black Bear Diner team and to have the opportunity to continue to promote our culture across the country,” said Chavez in the statement. “The true spirit and integrity of a brand begins with the team members, and I look forward to ensuring Black Bear Diner remains the best in the industry.”
Black Bear Diner operates about 140 locations in 14 states. The rustic, comfort-food-focused brand was named one of NRN’s fastest-growing chains in 2018. The company prides itself on its ability to open new units quickly and efficiently by converting distressed restaurant units into Black Bear Diners.
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