Nathan’s, which was founded in 1916 by Polish immigrant Nathan Handwerker, is now a global, publicly traded company selling more than 500 million hot dogs per year in 53,000 retail and foodservice locations. Nathan’s products are available in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands, and in ten foreign countries.
To commemorate its 100th anniversary, Nathan’s held a series of special events and promotions that engaged consumers and generated nearly two billion media impressions. Events included a special 5-Cent Hot Dog promotion for Memorial Day, the Nathan’s Famous Fourth of July Hot Dog-Eating Contest, and a new Guinness World Records title for the longest line of hot dogs (950 feet) for Labor Day. Nathan’s also conducted a Ticket to Fun rewards program, successfully reaching fans online through games, merchandise and prizes.
“Nathan’s Famous hot dogs are an integral part of the American experience,” said Nathan’s executive vice president Scott Harvey. “The cultural significance of the brand has helped the hot dogs achieve a leadership position in retail as the company continues to grow throughout the United States and around the world.”
Nathan’s operates in arenas and stadiums (including Yankee Stadium, Barclays Center, MetLife Stadium, The Dallas Cowboys’ AT&T Stadium, Regal Theaters, Cinemax Theaters), racetracks and convention centers, colleges and universities, travel plazas, amusement parks, casinos and hotels. In foodservice, Nathan’s prototypes include carts, kiosks, counter modular unites, as well as small and large restaurants, Nathan’s outlets have the flexibility to sell a limited menu of products or a full variety menu.