PLNT Burger — pronounced plant — is a 12-unit chain from chef Spike Mendelsohn that’s mostly in Whole Foods Markets but has two stand-alone stores in New York City. The burger, fries and shakes spot was founded by Mendelsohn and Honest Tea founder Seth Goldman after the pair bonded over Beyond Meat at a conference.
Deemed essential during the pandemic, the brand was allowed to grow while others were shutting down, which eventually enabled the brand to expand to its first brick-and-mortar store in New York City. Last month, the brand opened its first two-story location in the NoMad neighborhood of Manhattan.
Current plans for expansion include two more New York City units as well as one in Boston, but that’s just the beginning.
“It’s on fire, people are really responding well,” said Mendelsohn.
Check out more from Mendelsohn in the video above and vote on LinkedIn or Instagram for which concept you think is going to be the first national plant-based concept.