Voodoo Doughnut

Doughnuts have gone from being breakfast staples to late-morning pick-me-ups, and from being office crowd pleasers to family activities during the pandemic.

Doughnuts are a reliable treat and pandemic check booster

Low in cost and high in familiarity, fried dough strikes a soothing chord in troubled times

Bret Thorn | Nov 30, 2020

Doughnuts are a success story of the pandemic. Low in food cost and high in comfort, these fried treats have remained a favorite of guests even as those guests have shifted their habits.

Correction: December 01, 2020

This story has been updated with comments from Krispy Kreme Doughnuts' chief marketing officer Dave Skena

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