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Chains offer options for people to treat themselves in the new year

Indulgent items from Bruster’s Real Ice Cream, Cinnaholic, Cold Stone Creamery, Donatos, Freddy’s Frozen Custard and Steakburgers, IHOP , Insomnia Cookies, Krispy Kreme, Lion’s Choice, and Wetzel’s Pretzels

Estimates of what percentage of people make resolutions to eat more healthfully in the new year run as high as 50%. That means that half of your customers or more have made no such commitments. They want tasty food and lots of it, and restaurants are happy to oblige.

January is always a popular month for chocolate, because it’s winter and because chains are gearing up for Valentine’s Day in February. So there are chocolate items from Bruster’s, Cinnaholic, Cold Stone Creamery, Freddy’s, Insomnia Cookies, Lion’s Choice, and Wetzel’s Pretzels. 

IHOP is taking a different route, dressing its pancakes in indulgent sweetened fruit and whipped topping as it reprises its Rooty Tooty Fresh and Fruity offerings from decades ago. 

Krispy Kreme has partnered with the increasingly popular cookie company, Biscoff, to fill its doughnuts and glaze them with cookie butter.

Donatos, meanwhile, has rolled out new varieties of cheesy bread with pepperoni and bacon.

Read on to see more details about these new items that empower guests to treat themselves.

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