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Why restaurants in retail are a good idea


Macy’s opened its newest proprietary restaurant, called The Social Kitchen & Libations, in mid-June in Minnetonka, Minnesota. The concept features tableside service with glassware, China, and cloth napkins, and an open kitchen serving dishes such as the brand’s signature chicken pot pie, Mandarin salad, Porchetta sandwich and meatloaf sliders.

There is also a brunch menu with a Bloody Mary Bar, which could easily inspire shoppers to stay longer and spend more.

Tom Leuer, senior director of Macy’s Food Division, said food and drink are important parts of the retail giant’s customer experience. And that has been the case for a very, very long time. In fact, Macy’s food and beverage division dates back to 1890, when the first tearoom opened at Marshall Field’s department store in Chicago.

Creating a successful partnership is Macy’s priority as the retailer continues to build out its food and beverage program. After all, Tom Leuer, senior director of Macy’s Food Division, said a successful partnership will create happier customers.

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