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What’s driving Chick-fil-A’s reign at the top?


Chick-fil-A once again outpaced every other restaurant brand in this year’s American Customer Satisfaction Index, released last week. The perennial favorite for nine years running scored an 85 on the index, up 2% from last year’s ranking and higher than every other quick-service and full-service brand on the list.

This aligns with NRN/Datassential Top 500 sales data, where Chick-fil-A ranks #3 despite being closed on Sundays.

What’s driving Chick-fil-A’s reign at the top? Among other initiatives, the restaurant chain’s Little Blue Menu virtual brand is hitting the road with a new food truck.

Executive editor Alicia Kelso joined First Bite to further analyze Chick-fil-A’s success.

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