Chick-fil-A’s Little Blue Menu virtual brand is hitting the road. The chain’s delivery-led concept, which first opened in Nashville in late 2021, has a new food truck that will initially visit Louisville, Ky., for a three-month stint in the Oxmoor Mall parking lot. The opening date has not yet been announced, but the food truck’s Instagram account hints that the grand opening news is coming in four days.
After that, the food truck is planning to travel to different parts of Kentucky and Indiana daily, as first reported by the Courier Journal.
According to a Chick-fil-A spokesperson, the truck will serve traditional bone-in wings, French fries and cookies. The chicken wings come as an eight-count with the option of five sauces and seasonings: ranch, buffalo, sweet chili sauce, lemon pepper and Sriracha garlic. They arrive undressed, so customers can add their own level of flavoring.
The food truck tour comes shortly after Little Blue Menu’s test run ended in Nashville. In May, the location reverted back to serving the standard Chick-fil-A menu only for pickup, delivery and catering, as WSMV4 NBC first reported.
The Nashville location was overseen by three Chick-fil-A operators and included two virtual brands – Outfox Wings and Because, Burger. Customers could bundle their orders from those two brands, as well as from Chick-fil-A’s menu. Both brands were available on Chick-fil-A’s app, as well as DoorDash within an approximately 10-minute delivery radius. Pickup was also available.
The company is planning to open another Little Blue Menu location “later this year” in College Park, Maryland, that will also be digital-first. According to Chick-fil-A, the company’s digital sales grew to more than 40% of the business in 2021.
“We’re excited to bring our Little Blue Menu concept to the College Park community later this year. The facility is designed specifically and solely for Little Blue Menu, allowing us to continue to innovate and give customers what they want most,” the spokesperson said.
The objective with both the College Park location and the food truck is to provide “ever-changing, fresh culinary experiences” to market.
“Our guests’ feedback will help us evolve our menu and improve their experience, and we’re hungry to hear from them,” the spokesperson added.
The Little Blue Menu name is a nod to Chick-fil-A founder S. Truett Cathy’s original blue menu at his first restaurant, called Hapeville Dwarf House.
Contact Alicia Kelso at [email protected]