Subway has installed deli meat slicers in about 20,000 U.S. restaurants at an $80 million investment and is expanding its Subway Series menu with four new sandwiches that rely on the new equipment, the company says.
The Milford, Conn.-based quick-service brand, which also has dual offices in Miami, said the slicers were one of the most complex changes it has ever made, entailing changes in store design as well as its supply chain.
Over the past nine months, Subway has added one slicer to its U.S. stories about every five minutes. To highlight the changes in equipment and supply chain, the brand is following up its Subway Series, introduced last year, with a new category called Deli Heroes – a collection of four deli-style subs ordered by name or number.