How restaurants can get involved in the zeitgeist

Barbie hasn’t just been a hit at the box office, several restaurant concepts big and small have also gained momentum from tapping into the cultural phenomenon.   

Cold Stone Creamery, for instance, is offering an All That Glitters is Pink flavor, with pink cotton candy ice cream, graham cracker crust, dance party sprinkles and whipped topping, while Pinkberry launched a Barbie Land Berry Pink Swirl, featuring dragon fruit and strawberry flavors and topped with “dream sprinkles.” The Barbie Frappuccino – a secret menu item at Starbucks – proliferated on social media shortly before the movie’s release.

Independents have also jumped into the moment.