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Wingstop makes leadership changes

Maurice Cooper steps down as growth and experience officer; Christina Clarke named interim marketing chief

Wingstop Inc. has made several executive changes, including naming an interim chief marketing officer with the departure of its chief growth and experience officer, the company said Thursday.

The Dallas-based chicken wing brand said Maurice Cooper had departed as chief growth and experience officer, effective Wednesday, and Wingstop said it was not going to fill that role.

Wingstop Christina Clarke CMO Sept2019.jpgChristina Clarke (left), Wingstop’s vice president of marketing, was named interim chief marketing officer. Clarke joined Wingstop in October after more than a decade in marketing at PepsiCo and Frito-Lay.

Cooper had joined Wingstop in June 2018 as chief marketing officer and his duties were expanded in March.

"I would like to thank Maurice for his hard work and dedication toward furthering our marketing efforts,” said Charlie Morrison, Wingstop chairman and CEO, in a statement. "As we continue to pursue our goal of becoming a top 10 global restaurant brand, increasing brand awareness remains a key pillar of our growth strategy. We are fortunate to have Christina’s deep knowledge and expertise of consumer marketing to lead these efforts moving forward.”

For the second quarter ended June 29, Wingstop reported net income of $4.9 million, or 17 cents a share, compared to $6.8 million, or 23 cents a share, in the same quarter the previous year. Restaurant sales increased 21.9% to $372 million for the quarter. Systemwide same-store sales were up 12.8% in the quarter.

Founded in 1994, Wingstop owns and franchises more than 1,300 locations around the world.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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