Wingstop Inc. is expanding its footprint on social media with a sneaker collaboration giveaway that starts Thursday, the company said.
The Dallas-based chicken wing concept is using its branded Instagram, TikTok and Twitter platforms to expand on a social-media joke about its winged logo resembling a shoe symbol.
The company is calling the shoes, designed in collaboration with Los Angeles-based Shoe Surgeon, the “Lemon Pepper 1s.”
Social-media users have joked about similarities between Wingstop’s winged logo and a popular shoe brand for years, the company said, citing a TikTok video and a Twitter meme.
Those interested in the giveaway need to register for Wingstop’s loyalty program, The Club, and then reply or comment to posts on Wingstop’s Instagram, TikTok and Twitter accounts.
The shoes feature forest green leather and mesh, cream suede, a winged logo on the heel and a tongue that features a packet of the brand’s Lemon Pepper seasoning, which provides the name for the shoes.
The shoe liner is printed with: “Wings. Fries. Sides. Repeat.”
Wingstop, founded in 1994, owned and franchised 1,791 locations worldwide on March 26. At the end of the first quarter, it had 203 franchised restaurants in international markets.
In mid-May, Wingstop announced a development agreement for South Korea with an initial commitment of 60 restaurants over a 10-year period. The first is expected to open in early 2023.
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