Sweetgreen has named I.T. veteran Thomas Prommer its chief information officer, a newly created position for the brand, which is known as an innovator in the restaurant tech space and was an early adopter of cashless payment.
Prommer, who started earlier this month, comes to Sweetgreen after serving as president of platform strategy at Huge, a digital agency with offices in Brooklyn and Los Angeles. In that role, “he was in charge of developing best-in-class technological and digital marketing capabilities and has worked with brands including McDonald’s, Google, Apple, Toyota, Four Seasons, and Carnival,” Sweetgreen said in a statement Tuesday.
At Culver City, Calif-based Sweetgreen, Prommer is charged with improving the salad chain’s digital platforms from supply chain to digital customer experiences. Some initiatives include creating a blockchain, or digital ledger, system for the company’s supply chain, and adding artificial intelligence capabilities to restaurants.
“Sweetgreen is highly invested in unleashing the power and potential of technology and Thomas' shared values make him a natural fit to help change what it means to be in the business of feeding people,” Sweetgreen, a 2014 NRN Breakout Brand, said in a statement.
Partners Nicolas Jammet, Jonathan Neman and Nathaniel Ru opened the first Sweetgreen in 2007, the same year they graduated from Georgetown University in Washington. The fast-casual brand offers an assembly-line system for building salads, and hot grain dishes using locally sourced ingredients. It has grown to nearly 90 units in the U.S.
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Correction: June 26, 2018: This story has been updated to clarify the number of units Sweetgreen has in the U.S.