Qdoba Mexican Eats has named Jeannie Cho, a former PepsiCo marketing executive, as the fast-casual chain’s new chief marketing officer.
The San Diego-based company made the announcement Monday. While at PepsiCo, Cho worked for different brands including Frito-Lay, where she served as vice president of marketing. She also worked as a global vice president, specifically working with the Lay’s, Doritos and Cheetos brands.
“I am excited to have Jeannie — a seasoned food-industry marketing executive — as an integral member of the QDOBA team,” CEO Keith Guilbault said in a statement. “She brings tremendous ability to elevate our brand position and purpose to achieve top line growth through her strategic and breakthrough thinking. I am confident that Jeannie's analytical and creative approach to marketing will lead to even greater success for QDOBA.”
Cho said she’s excited to join Qdoba where she will help the leadership team “accelerate the growth agenda for the brand.”
“I look forward to amplifying the brand story to unlock a taste of extra flavor to enrich the lives of our guests and the communities we serve,” she said in a statement.
The San Diego based company has been shoring up its look and staff since breaking away from Jack in the Box two years ago. Last year Qdoba, now owned by New York-based Apollo Global Management LLC, relocated its headquarters to a building once occupied by San Diego Union-Tribune.
Called “Qdoba Flavor Central,” the new office features 14 feet of floor-to-ceiling glass windows, a fitness studio and on-site café called The Q. That same year, the chain named Katy Velazquez as its corporate executive chef.
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