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Panera Bread launches a new line of merchandise featuring ‘carb-inspired couture’

The line is part of a week-long ‘Panera Faves’ celebration with MyPanera deals each day

Fast-casual restaurant brand Panera Bread has launched its latest line of merchandise, featuring its famous menu items like bread and mac & cheese, the St. Louis-based brand announced Wednesday.

The merchandise launch is part of a week-long promotion called “Panera Faves” filled with deals for both MyPanera members and app users from May 1 through May 7. The chain’s loyalty program, which has been in use since 2010, allows members to choose their own rewards, a feature the brand introduced in 2022. The program currently has 52 million members, according to the company.

“MyPanera Week is back and we couldn't be more excited to bring our guests more perks inspired by their Panera Faves — from BOGO deals on our signature menu items to early access to our newly launched merch,” said Eduardo Luz, chief brand and concept officer for Panera Bread, in a statement. “MyPanera has always been focused on delivering personalized experiences and disruptive value to our guests, and we look forward to rewarding and celebrating our loyal members all MyPanera week long.”

The week of deals includes:

  • May 1: Exclusive access to The Panera Shop and new Panera merchandise, plus $0 delivery fee on orders of $5 or more for MyPanera members all week;
  • May 2: MyPanera members receive $2.50 off Panera at Home soups & macs and $1 off salad dressings;
  • May 3: Buy One Get One Soup 50% off — available only on the Panera app;
  • May 4: Buy One Get One Salad 50% off — available only on the Panera app;
  • May 5: Buy One Get One Sandwich 50% off — available only on the Panera app;
  • May 6: For National Beverage Day, MyPanera members can sign up for Panera’s Unlimited Sip Club annual plan for only $99 (plus tax). Current Unlimited Sip Club members get their Sip Club Saturday offer of Buy One Get One entrée 50% off;
  • May 7: Panera introduces the launch of MyPanera Knead to Know Trivia. From May 7 until Jun 11, members can visit to register for a chance to win $500 in Panera Bread gift cards, $250 to The Panera Shop, and a one-year Unlimited Sip Club membership.

Panera isn’t the only chain to jump into the merchandise game lately. Within the past week, three restaurant brands have unveiled merchandise, including Sweetgreen, which had never done merch before. Earlier last week, Chick-fil-A announced it would be creating a new line of merchandise around its famous sauces. The Sweetgreen merchandise has yet to be pictured anywhere.

Click through the gallery for a tour of some of the Panera merchandise available.

TAGS: Marketing
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