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Chick-fil-A socks Photo courtesy of Chick-fil-A
Chick-fil-A has added a new sauce-themed merchandise line to its ecommerce store, first launched in late 2022.

Chick-fil-A adds more retail sauces and a new merchandise line

Chick-fil-A has added two bottled sauces – barbecue and sweet & spicy sriracha – to its retail line and has launched a sauce-themed merch collection.

Chick-fil-A is doubling down on two areas of its business that are relatively new to the chain – bottled sauce and merchandise. The company today announced the addition of two bottled sauces to its retail line – barbecue and sweet & spicy sriracha. They are available in 16 fluid ounce bottles for purchase in participating grocery, Walmart and Target stores across the country.

The chain is promoting its signature sauces with a new, limited-edition, sauce-themed merchandise line featuring 11 items, including a tote bag, bucket hat, pocket tee, water bottle, sneakers and more. The new merchandise is available online here starting today, with prices ranging from $6 to $80. Customers can shop “by sauce” to purchase items specifically designed to coordinate with one of seven available sauces – the two new options as well as honey mustard, zesty buffalo, garden herb ranch, Polynesian and Chick-fil-A sauce.

"At Chick-fil-A, we love that our guests have such passion for sauces. We wanted to create a way for fans to celebrate their favorite sauce flavors in style – beyond the restaurant. With signature sauce color palettes, the new merchandise line offers all the sauce, without the spill – featuring everything from sauce drip t-shirts to accessories inspired by each flavor. Plus, guests have even more opportunities to enjoy their favorite sauce at home this spring with two new bottled sauce options coming to grocery and retail,” Sara Storck, senior director of brand strategy, said in a statement.

The two new bottled sauces add to Chick-fil-A’s retail lineup first introduced in October 2020. At that time, Michael Patrick, Chick-fil-A’s principal program lead, Beyond the Restaurant, said that once you enter a category like retail, “you of course want to grow.”

“Customers do a great job of leading us where to go and we expect them to do the same here,” he said.

Chick-fil-A didn’t jump into merchandise until late last year with the launch of its new Shop Chick-fil-A ecommerce site. The first collection in November sold out. Customers can subscribe on the site to get a first look at future launches, and the chain said “more merchandise launches” are in the works for 2023.

“A premium e-commerce experience is something we’ve been exploring for several years, but we wanted to take our time and be intentional about the collections we were designing and how we wanted to bring them to market,” Kate Neyhart, brand strategy, said in the fall.

Contact Alicia Kelso at [email protected]

TAGS: Marketing
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