Chipotle Mexican Grill on Wednesday disabled taco ordering on all digital channels to combat a recent TikTok trend. Customers can still order a single taco in the restaurant.
In this TikTok hack, customers would order a $3 single taco with all the fixin’s on the side, then also order a tortilla on the side for 40 cents, thus saving on a traditional $9-$10 burrito. Chipotle increased menu prices by 4% last month, after raising them 8.5% in 2021 and 10.5% in the first quarter of 2022.
“Guests are currently unable to order a single taco from our online ordering systems,” chief corporate affairs officer Laurie Schalow said in a statement. “While we have long embraced customizations and even released our own hack menu, the current social media trend is resulting in a poor experience for our food, our employees and our customers waiting for orders.”
This isn’t the first instance of TikTok enabling a menu “hack” for food, though it is one of the only ones out there with the intention of saving consumers money. In January, McDonald’s even joined in on the fun and made an entire line of limited-time offers out of fan-made menu hacks inspired by TikTok.