Skip navigation

Chas Hermann to depart as Noodles & Company chief brand officer

Industry veteran helped turn around fast-casual chain

Noodles & Company chief brand officer Chas Hermann is leaving the company, according to documents filed Friday.

“On September 26, 2019, the Company reached an agreement with Mr. Hermann, the Company’s Chief Brand Officer, whereby Mr. Hermann will be separating from his employment with the Company effective January 31, 2020. Mr. Hermann will remain involved during the transition period and the Company has commenced a search for a new Chief Brand Officer,” the fast-casual chain based in Broomfield, Colo., said in a filing with the Securities & Exchange Commission.

Chas_Hermann_2.gifHermann, who has more than 25 years of marketing experience, was hired to the position created for him in March of 2018 as the company was attempting to recover from years of sluggish performance. He was charged with developing and executing the company’s marketing, menu and culinary strategies.

Since then the company largely has recovered, and in the most recent quarter reported a 4.6% increase in same-store sales. That followed a menu revamp that included game-changing zucchini noodles that CEO Dave Boennighausen had credited with the 457-unit chain’s turnaround.

The chain has also accelerated off-premise sales and earlier this week relaunched its app and loyalty program with a switch to a point-based system that allows guests more flexibility in earning rewards.

Also this week, Noodles & Company launched a new pasta containing wheat and cauliflower called “caulifloodles” and announced the removal of fountain drinks as an option from the kids’ menu, which now offers organic juices and milk.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.