Denny’s Corp. modernized many of its consumer digital platforms Thursday, relaunching its website, streamlining ordering through Denny’s on Demand and providing more customer personalization.
The Spartanburg, S.C.-based family-dining brand said it was working to make its digital platforms as personalized as the customers’ experience in the company’s more than 1,500 Denny’s locations.
"We’re thrilled to offer the millions of guests who choose Denny’s for a more convenient dining experience whenever, wherever and however they prefer," said John Dillon, Denny's chief brand officer, in a statement. “Offering a seamless digital experience gives current and new guests more convenient ways to enjoy ‘America’s Diner.’”
Among changes introduced Thursday, Denny’s offered:
- A new digital app: Available on both iOS for iPhone and Android, it gives guests access to the latest Denny’s news, including menu updates.
- Denny’s on Demand: Customers can place orders for take-out, curbside pick-up or delivery. At checkout, it provides upsell and cross-sell capabilities Guests also can easily locate the closest Denny’s location.
- Personalized profiles: Customers can create profiles and save favorite meals, locations and payment information for ease of re-ordering.
- Digital wallets for rewards: A new logged-in experience, including a digital wallet, gives loyalty rewards members access to promotions, both in-restaurant and online.
The company said the changes are aimed at increasing ticket size and guest frequency. The technology also allows Denny’s to make rapid enhancements and add new features to the platforms.
“Today’s launch is the first major step in our mission to redefine how the modern American family dines together and to establish Denny’s as the leader in digital guest experience,” said Michael Furlow, Denny’s chief information officer. “Evolving our digital capabilities is a key component of our long-term vision and growth strategy and offers the very best of Denny’s at an important time for our business and our guests.”
As of June 30, Denny's had 1,645 franchised, licensed,and company-owned restaurants around the world.
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