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Velvet Taco opens 34th location in The Colony development

Latest unit features 70-seat patio and drive-thru for pickup

Velvet Taco, the fast-casual concept, opened its 34th unit Monday in the Grandscape development in The Colony, Texas, expanding its emphasis on drive-thru pickup and patio seating.

The brand, which recently announced it would be moving its headquarters from Plano, Texas, to Far North Dallas, opened the new restaurant in a space that covers 2,388 square feet and has seating for 44 in the dining room and 70 on the patio.

The newest location features four hand-painted murals on the exterior, the largest of which pays homage to the restaurant’s home in Grandscape, a new mixed-use shopping, dining and entertainment destination in the community north of Dallas.

Eric Thompson, general manager of the Grandscape Velvet Taco, said in a statement: “Our menu and electric vibe will become a gathering place for all members of this community.”

The dining room also features a signature painting of Marie Antoinette, the ill-fated queen of France, eating the restaurant’s signature red velvet cake.

Like all Velvet Taco locations (excluding food halls), the menu features more than 20 tacos, sides, red velvet cake and their Weekly Taco Feature. The drive-thru is available for orders made on the smartphone app. Hours are 11 a.m. to 11 p.m. on Sundays through Wednesdays, to midnight on Thursdays and to 2 a.m. Fridays and Saturdays.

Velvet Taco, founded in 2011, was named a Nation’s Restaurant News Hot Concept in 2016.

In November 2021, private equity firm Leonard Green & Partners L.P. bought a majority stake in Velvet Taco from L Catterton, another private equity firm, and founding company FB Society, formerly Front Burner Restaurants.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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