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Velvet Taco’s deep connection to the area–its first restaurant opened in Dallas in 2011–and popularity in the community has driven the brand’s strategy to continue to grow the market.

Velvet Taco leases first restaurant support office, plans for growth

Velvet Taco, the trendsetting taco brand serving unique, globally inspired recipes for the adventurous, will lease their first ever Restaurant Support Office, projected to open Fall 2022. For the remainder 2022, the brand will open several more restaurants nationally, with additional discussions around international growth for the coming years.

While the brand has always called Dallas-Fort Worth home, this is their first permanent office space, and they look forward to expanding their footprint in their home community.

Velvet Taco’s deep connection to the area–its first restaurant opened in Dallas in 2011–and popularity in the community has driven the brand’s strategy to continue to grow the market. Their most recent new restaurant opening, marking their total restaurants at 33 units, was in Charlotte, NC.  

Says Clay Dover, CEO, president, and taco maker, “We have been extremely strategic with our local and national growth this past year and with the addition of an official Restaurant Support Center in Dallas, we will continue to grow our brand all while being close to our dedicated Velvet Taco fans and highly accessible to all markets. .”

To that end, Velvet Taco has recently established their first permanent office space in Dallas. Velvet Taco will take over 10,625 square feet on the second floor of the 90,000 square-foot, newly updated office building. The building is owned and managed by Triten Real Estate Partners. Their Restaurant Support Office building will be situated in Addison on the corner of Dallas North Tollway and Belt Line Road. The new Restaurant Support Center in The Commons will function as the company’s home office and help drive the Brand’s executional standards and accelerated growth. The space will allow Velvet Taco to design areas that promote and foster team collaboration and provide space to promote Velvet Taco brand’s mission to “stand together.”

“The key ingredients to our people’s success—be relentless, stand together, be a rebel and kick ass and take names—will best be achieved to their full potential when we’re together in one innovative space,” said Dover. “Velvet Taco is experiencing rapid growth, and with our new Restaurant Support Office, we’ll be able to support our operators even better. The Commons’ location is ideal for our new offices as it is centrally located to all our DFW-based restaurants, close to airports and allows us to retain the top talent that Dallas is known for.”

In addition to the company’s physical growth, the team has grown substantially in the last six months. As Velvet Taco has continued to expand nationally, they have hired several key positions as infrastructure to support growth. Additional Restaurant Support Office team members have been added to the roster in the last few months, including a Director of Culinary, Director of International Growth, Director of Supply Chain, Director of IT, Digital Marketing Manager and several other key positions in Finance and Accounting. 

About Velvet Taco 

Founded in 2011, the Dallas, Texas-based restaurant brand set out to elevate the taco through globally inspired recipes and the freshest ingredients. The acclaimed restaurant provides a broad sampling of international tastes and inventive combinations, delivering flavors that are as memorable as they are delicious. In addition to dozens of local and national accolades, in 2016, Velvet Taco was awarded Nation’s Restaurant News “Hot Concept” and in 2020 they were named Nation’s Restaurant News MenuMasters Award winner in the category of Best Limited Time Offer for their Weekly Taco Feature. Velvet Taco has over 30 locations in Texas, North Carolina, Georgia, Illinois, Tennessee, and Oklahoma. For more information, including a complete menu, visit and follow the brand on Facebook and Instagram @VelvetTaco.   

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