Tough times call for revenue-generating technology

In past economic downturns, I’ve usually seen companies switch from revenue and service enhancement technologies to those that will save money by increasing operational or supply chain efficiencies.

That was a popular strategy—until now.

The last slowdown prompted most companies to focus on back-of-the-house technologies, such as those supporting better above-store reporting, human resources management, inventory, and ordering and sales planning and analysis. In the five years