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Teens seek value, preferably at Starbucks

MINNEAPOLIS Restaurant brands with a value message are gaining teen market share, according to a new study from Piper Jaffray & Co.

Regardless of how much teens spend, the perception of value is growing more important among teens in their decision of where to dine out, the survey found. While taste and menu selection still rank as the factors having the highest influence, value came in third in the latest survey, versus lower rankings of fifth and sixth in surveys

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