Super fans: Restaurants capitalize on sports fever

Super fans: Restaurants capitalize on sports fever


Americans love their sports— from college football to major league baseball, NASCAR and any number of other spectator activities, all of which draw exuberant and extremely loyal fan bases. Today's restaurants are tapping into that national obsession through such initiatives as sports sponsorships and in-house sports marketing endeavors.

"You've seen an increase in the acceptance of sports marketing as a powerful vehicle for brands to utilize," noted Eric Wright, vice

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