Starbucks to debut 'Gold Card' rewards program

SEATTLE Starbucks Corp. said it would introduce early next month a new loyalty program offering discounts to customers who purchase a new Gold Card.

Officials said the new Gold Card membership program is a response to increasing demand from loyal customers for improved benefits and more payment flexibility. A recent analyst survey also found that lower prices, more than any other factor, would be most likely to motivate Starbucks to visit more often.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.