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Restaurateurs give cell phone couponing a call


WILMINGTON N.C. Students attending the University of North Carolina here this fall can expect a wave of mouthwatering messages for myriad restaurant deals. But when the local Atlanta Bread Co. franchisee steps into the advertising fray, he won't be using paper flyers or radio commercials. He's going high-tech with cell phone coupons.

Print messages placed throughout the campus will invite students to punch a text code into their cell phones and receive an

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