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Moreton exits Potbelly posts as president, CFO

CHICAGO Baja Fresh Mexican Grill chief executive who joined the 140-unit Potbelly Sandwich Works as president and chief financial officer in April 2005, has left the company. —Bill Moreton, the onetime

His replacement in the finance post at the privately held Potbelly is James Hirshorn, a Domino’s Pizza veteran experienced at selling private companies to the public. Moreton’s successor as president had not been named at presstime. —Bill Moreton, the onetime

Moreton was leaving to “attend to a personal family medical issue,” Potbelly said. —Bill Moreton, the onetime

Hirshorn joins Potbelly from Sealy Inc., the mattress manufacturer, where he was senior executive vice president of finance, operations and research and development. —Bill Moreton, the onetime

During his time at Sealy, Hirshorn was involved in its sale from one private-equity company, Bain Capital Inc., to another, Kohlberg, Kravis, Roberts. And last April he assisted in Sealy’s initial public stock offering. —Bill Moreton, the onetime

Potbelly said Hirshorn had served four companies that now are public, including Domino’s. —Bill Moreton, the onetime

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