McD operators end test of entertainment tech

OAK BROOK Ill. Three McDonald’s franchisees have halted tests of technology that enabled guests to use cell phones, web-enabled handheld devices or laptops to request music or videos for in-restaurant entertainment, the Oak Brook-based chain indicated.

John O’Keefe, operator of a franchised McDonald’s in the Woodfield Mall in Schaumburg, Ill., said early in the test at his restaurant that the technology had contributed to a 17-percent increase in same-store

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