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Domino’s do-over

Domino’s do-over

It didn’t have the Tiger Woods scandal’s sex appeal or the corporate comeuppance of Toyota’s recall, but Domino’s Pizza’s mea culpa came at a time when Americans were getting attuned to and cynical of the public apology.

While Domino’s never hurt anybody with its former recipe, the 8,886-unit pizza chain still felt compelled to reformulate its core product when consumers persisted that it “tasted like cardboard.”

“We had a focus group web-cast to our team,” said Brandon Solano,

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