Church’s launches ‘advergaming,’ texting campaigns

ATLANTA Church’s Chicken said it has launched two advertising platforms to interact with young, urban consumers. In addition to offering coupons via text message in a promotion called Be Heard, Church’s also will target a more multicultural demographic through a partnership with publishing label Surge to promote “Afro Samurai,” a video game that combines Japanese-animation themes with hip-hop.

This is not the first time the chain has “connected drumsticks and

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