TAMPA Fla. The Beef ‘O’ Brady’s casual-dining chain said it is planning to open a 4,000-square-foot unit on the campus here of University of South Florida in partnership with Aramark, the school’s foodservice concessionaire.
The outlet, slated to open this summer, could lead to campus collaborations nationwide between the restaurant chain and Aramark, said Nick Vojnovic, president of Beef ‘O’ Brady’s Tampa-based parent, FSC Franchise LLC.
“The ability to now be featured on a college campus will take our brand marketing strategy to a whole new level,” he said.
The Tampa restaurant will feature USF memorabilia as part of its decor. It will be housed in a student union that is being renovated. Lunch tabs are expected to average less than $10, and dinner checks should typically run about $12, said a Beef ‘O’ Brady’s spokesman.
The chain has another unit about 10 miles from where the future site of the USF store.
The 250-unit Beef ‘O’ Brady’s chain is described by its franchisor as a “family-friendly sports pub/restaurant franchise that thrives on close connections to local sports teams and community organizations.”
Aramark, based in Philadelphia, is one of the world’s largest contract services companies.