Arby’s breaks first social-network campaign to generate a ‘brigade’ of advocates for the brand

ATLANTA —As a further sign that traditional marketing campaigns often need an online boost, Arby’s Restaurant Group is venturing into social networking with the launch of a Facebook page and other interactive elements to combat what it calls the “ho-hum everyday fast food” its competitors sell.

The “Arby’s Rescue Brigade” campaign includes TV spots, but a microsite at

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