Breakfast growth spurs menu innovation
First Watch's new Ancient Grains Protein Bowl

Breakfast growth spurs menu innovation

As morning traffic rises, chains respond with new items

A lot is going on when it comes to breakfast, and for good reason: It’s the only daypart that’s growing.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish