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“During the pandemic, it heightened [consumers’] feelings of connection,” said Jamie Richardson, vice president at White Castle. “[We are all] craving comfort, things that make us feel good.”

The Consumer Playbook: How restaurants are tackling 4 key demands

The pandemic rewrote the rules on cleanliness, quality, convenience and value

From the definition of cleanliness to the need for hyper customization to the rise of convenience culture, the COVID-19 pandemic has recalibrated consumers’ expectations around their dining experiences.

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