Whataburger Inc.
Whataburger Inc., the Texas-based burger brand known for its orange and white color scheme and iconic A-frame older units, is in its seventh decade.
Whataburger was founded in 1950 in Corpus Christi, Texas, by Harmon Dobson, who wanted to offer a sandwich that would make customers exclaim, “What a burger!”
The brand still offers fresh-beef burgers on a five-inch toasted bun. Whataburger is open all day and, between 11 p.m. and 11 a.m., offers a line of egg-based breakfast taquitos and hash browns.
The company moved its headquarters from Corpus Christi to San Antonio, Texas, in 2009.
The Dobson family in 2019 sold a majority interest in Whataburger to Chicago-based BDT Capital Partners. The investment led to an expansion of the brand into the Midwest from its South and Southeast beginnings.
https://www.nrn.com/quick-service/whataburger-sells-majority-interest-bdt-capital-partners
Whataburger, in relaunching its franchise program in 2020, introduced a new building design that relied less on the original’s A-frame construction.
Key Data: Whataburger
Headquarters: San Antonio, Texas
Segment: Quick Service
Restaurant Segment: LSR Burger
Number of Locations: 841
2020 Sales: $2,456,321,000
Annual Growth:
Source: Datassential Firefly 500
CEO: Ed Nelson
Parent/Group: BDT Capital Partners
