CMO Perspectives
arbys logo

Arby’s CMO looks ahead with new agency

Chief Marketing Officer Rob Lynch discusses marketing innovation after awarding the chain's account to Fallon.

Shortly after Rob Lynch took over as chief marketing officer of Arby’s Restaurant Group Inc. last September, he called for an agency review to replace Crispin Porter + Bogusky, the firm that won the chain’s account with no review under former CMO Russ Klein, who resigned last June.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.