Burger King Corp. and Denny’s are tapping into the popularity of high school sports by using national sponsorships to give their brands more visibility among teens and families. Miami-based Burger King will be...
I didn’t find out about burger music until a couple of weeks ago, and I have some of the hippest friends who know every obscure genre of music, even if it hasn’t been invented yet. They didn’t know about burger music...
TV advertising is a mass-marketing tactic that the largest national restaurant chains use to raise brand awareness and boost sales. It’s also a tool that a chain with a handful of units can employ in a small market to...
LEAWOOD KAN. —Other casual-dining chains have offered value-priced meals to boost traffic and sales, but Houlihan’s Restaurants is reinforcing the image of its bar as a...
After backpacking through Central and South America for a year, Denise Baron interrupted her trip to visit the United States for her older sister’s wedding in 2004. Afterward, Baron was introduced to...
When consumers aren’t asleep or deciding where to eat, the odds are they’re watching TV, using the Internet, listening to traditional or satellite radio, reading a magazine, or checking their e-mail, because media use...
Dan Dahlen knows more than just a little about creating effective advertising. When he was the worldwide Subway account director at Publicis & Hal Riney in Chicago, he saw Jared Fogle in a “wacky diets...
HOUSTON —Edgar Carlson and Larry Martin don’t consider themselves restaurateurs. “We’re publicans,” Carlson said, using the British term for pub owners. —Edgar Carlson and Larry Martin...
