Smaller restaurant chains seem to have found the formula for competing successfully against larger, national rivals, who continue to struggle to differentiate themselves from one another, according to two recent brand...
Consumers’ growing consciousness about health and nutrition presents opportunities for restaurant marketers, but the issue of dietary prudence also poses balancing-act challenges.While it’s perfectly fine to promote...
DALLAS —Foodservice brands that claimed certain products or dayparts as their own years ago are now discovering that they need to defend themselves with marketing...
Consumers’ growing consciousness about health and nutrition presents opportunities for restaurant marketers, but the issue of dietary prudence also poses balancing-act challenges.While it’s perfectly fine to promote...
SPARTANBURG S.C. —Family-dining restaurants long have fought among themselves for breakfast sales, but Denny’s is shifting the battleground by debuting a fast-casual...
NASHVILLE TENN. O’Charley’s has changed its advertising dramatically in an effort to attract consumers who are dining out less or choosing to eat at cheaper quick-service restaurants. So far, however, the strategy isn...
The invention of radio did not kill newspapers, as doomsayers of the time predicted. Nor did television kill movies any more than the Internet killed television.The only thing that happened as each medium became...
The invention of radio did not kill newspapers, as doomsayers of the time predicted. Nor did television kill movies any more than the Internet killed television.The only thing that happened as each medium became...
With coffee category growth architect Howard Schultz again chief barista at Starbucks Corp., brand strategists say that company and its espresso-driven challenger McDonald’s both must address evolving...
DALLAS —Pizza Patrón, whose controversial “Pizza por Pesos” promotion is a hit with the chain’s Hispanic customers, has ramped up marketing efforts to strengthen its...