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Wendy's adds 99-cent Double Stack to value menu

DUBLIN Ohio Wendy’s is adding a 99-cent Double Stack cheeseburger to its value menu, extending its value sandwich line that already includes its Junior Bacon Cheeseburger and Crispy Chicken Sandwich. The move marks the national rollout of the Double Stack, which previously had been featured only in selected markets.

The rollout, which the company said is aimed at the $1 double cheeseburger offered by its “largest competitor,” McDonald’s, comes at a time when executives at the nation's No. 1 burger chain have said they are reconsidering the pricing and contents of that item because of the pressure of rising commodities costs on margins.

Wendy’s Double Stack consists of two junior hamburger patties with a slice of cheese in between and topped with ketchup, onion, mustard and pickles. It replaces the slightly different Stack Attack burger now on the value menu.

Wendy's will support the new value option by giving away a million coupons, each good for a free Double Stack, at 400 units in Florida on Labor Day.

Wendy's, based here, has more than 6,600 locations.

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