SAN ANTONIO Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Todd Coerver, Taco Cabana's chief marketing officer, said Monday that the fast-casual chain is returning to its roots with the addition of more freshly prepared food made with authentic ingredients. Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
“The ultimate goal is to provide guests with a high-quality Mexican food experience at a fair price,” he said in a statement. Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
New menu items at Taco Cabana include a brisket taco made with hickory-smoked, hand-shredded brisket with barbecue sauce or salsa on the side. The chain also will begin offering weekday happy hour specials, including half-priced nachos and $1.50 beers and margaritas.Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Coerver said the chain would enhance its stores with a more modern design featuring streamlined menu signage and counter displays.Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
An ad campaign highlighting the changes will launch May 3 with commercials conveying the message, "Taco Cabana. Making great-tasting Mexican food is our obsession." Actual cooks from the chain's restaurants will be starring in the commercials, Coerver said.Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
“This campaign is about showcasing our cooks in the kitchen, who with great effort and care prepare our food by hand,” he said. “Every day they are hand-rolling our flautas and enchiladas, roasting tomatoes and jalapenos for our Salsa de Fuego and hand-cutting and grilling our fajitas over an open flame."Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Coerver, who joined Taco Cabana from Whataburger Restaurants in January, has been tasked with growing the popularity of the chain. He was hired along with Jason Abelkop, who heads up marketing for sister brand Pollo Tropical.Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
At the time of the hirings, Alan Vituli, chairman and chief executive of parent company Carrols Restaurant Group, said its “Hispanic brands are the future of our company.”Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
For the fourth quarter ended Jan. 3, Carrols reported that same-store sales fell 4.5 percent at Taco Cabana and rose 0.3 percent at the Pollo Tropical.Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Syracuse, N.Y.-based Carrols, which is also the nation's largest Burger King franchisee, operates or franchises 600 restaurants under the three brands.Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Contact Elissa Elan at [email protected].Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
Taco Cabana said it is looking to refresh its brand with new products, store improvements and an ad campaign aimed at highlighting the 157-unit chain's "obsession" with high-quality Mexican food.
