IRVINE Calif. Taco Bell will introduce a new value menu during the coming month called Why Pay More?, executives of parent company Yum! Brands Inc. revealed during a conference call Wednesday morning with investors and financial analysts.
The chain will simultaneously roll out its previously announced new specialty beverage line, the officials additionally disclosed. They noted that the drinks will be marketed under the name Frutista Freeze. Yum! executives have previously described the drinks as fruit-based frozen treats.
The officials did not divulge what items would make up the new value line. But Yum! chief executive David Novak commented that the array had been a success in tests, and described it as “the best amount of food for the money that there is in the industry.”
