MILFORD Conn. The Subway sandwich chain has teamed up with Olympic gold medalist swimmer Michael Phelps to form a long-term marketing partnership that will focus on educating consumers about making more healthful lifestyle and food choices.
“Subway takes pride in being a healthy and active brand,” said Tony Pace, chief marketing officer for Subway’s Franchisee Advertising Fund Trust, which signed the contract with Phelps. “We knew Michael Phelps was a big fan of our sandwiches and we wanted build on that with him to illustrate that Subway is a brand that can play a role in helping everyone ... perform at their peak levels and make healthier, smarter choices about food.”
Phelps will begin making commercial appearances early next year. He is the latest in a list of accomplished professional athletes — including Michael Strahan, Kimmie Meissner, Tony Parker and Laila Ali — who have appeared in ads for the sandwich chain over the years.
Currently, there are more than 30,000 Subway restaurants worldwide and nearly 22,000 throughout the United States.
