Study finds economy-driven strategies boost guest satisfaction

ANN ARBOR Mich. Improvements in guests’ perceptions of service and value at some of the country’s largest restaurant companies contributed to another quarterly uptick in the American Customer Satisfaction Index, researchers said Tuesday. The national economic indicator, which measures customer evaluations of products and services in several industries, rose 0.4 percent for the first quarter of 2009, to a score of 76 on a 100-point scale.

The Ross School of

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