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Study: Consumers will pay more for premium items even in harsh times

CHICAGO Just as a new consumer study revealed that customers still are willing to pay more for “higher quality” menu items when they dine out, even with today’s economic pressures, Taco Bell introduced this week its highest-priced burrito.

Taco Bell said its new limited-time Triple Steak Burrito with three servings of carne asada steak is the highest price burrito on its menu, retailing for a franchisor-suggested price of $3.99. The new item is 69 cents more

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