Starbucks’ traffic problem is price, survey finds

SEATTLE Starbucks Corp. has spent the past year attempting to revive traffic with new products and a renewed emphasis on coffee, but lapsed customers would be more likely to come back for lower prices, according to a survey of 2,500 coffee drinkers.

The research, conducted by Morgan Stanley & Co. Inc. and released Tuesday, found that nearly one-third of Starbucks’ customers have cut back on visits in the past three months. Just 17 percent of McDonald’s guests

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