Early sales results from Au Bon Pain’s Portions menu rollout have the chain believing small tastes can make a big impact on sales.
Introduced systemwide in March, Portions are 14 grab-and-go, snack-sized items merchandised in refrigerated cases. The array includes hummus and cucumbers; cheddar, fruit and crackers; honey mustard chicken; and Thai peanut chicken. They cost $2.99 without a protein, $3.49 with, and each contains 200 calories or less. Since the launch, some