Small plates = ops changes for Au Bon Pain

Early sales results from Au Bon Pain’s Portions menu rollout have the chain believing small tastes can make a big impact on sales.

Introduced systemwide in March, Portions are 14 grab-and-go, snack-sized items merchandised in refrigerated cases. The array includes hummus and cucumbers; cheddar, fruit and crackers; honey mustard chicken; and Thai peanut chicken. They cost $2.99 without a protein, $3.49 with, and each contains 200 calories or less. Since the launch, some

Register to view the full article

Register to view this article

TAGS: Operations
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.